Aureapars.
Making fine art investment more accessible through fractional ownership and a seamless digital experience.
View the Figma file
The
product
A marketplace connecting artists and investors through fractional ownership of physical artworks.
Artists could tokenize their work into tradable shares; investors could buy, sell and manage their holdings in one app.
As the sole Product Designer, I led the design end to end — from journeys and flows to prototypes, visual identity and the UI style guide.
Art market
meets investing
Bridging the traditional art market and digital investing.
Art investment usually demands significant capital, while emerging artists struggle to reach new audiences and earn from their work. Fractional ownership addressed both.
The challenge was turning a complex business model into an intuitive experience for two audiences, balancing financial information and transactions while keeping the concept easy to grasp.
Two users,
one market
Two user profiles within one shared marketplace.
I built personas for artists and investors and mapped their main journeys. These flows defined the navigation structure, the critical decision points and the interactions needed for the MVP.
Offer their artwork on the platform and turn it into tradable shares.
Buy and trade fractional shares and manage their holdings.
Rules into
experiences
Turning business rules into structured experiences.
I translated the platform's rules into flows and interfaces for discovery, transactions and portfolio management, with special care for the purchase experience: queues, time-sensitive confirmations, available balances and transaction feedback.
The goal was to handle financial operations without overwhelming users.
Personas, key journeys and the interaction flows behind them.
Mobile-first screens for discovery, transactions and portfolio.
Interactive prototypes of the key flows.
Buying, selling and overall navigation tested with close users and leads who signed up on the landing page.
Buy shares
flow
Buying shares runs through a shared queue and two time-limited confirmations, so only one investor can buy from the offers at a time.
Art meets
finance
A visual language for art and investment.
I created the visual identity, UI style guide and high-fidelity interfaces, pairing the sophistication of the art market with the clarity of a financial platform, plus reusable components and the landing page.
What it
delivered
Designing an MVP for an emerging business model.
The project went from a proof of concept tested with users to a complete MVP, also validated in user tests, covering key journeys, transaction flows, a visual identity and a UI style guide.
The MVP didn't launch due to funding and technical constraints, but it was a deep dive into designing a complex, transaction-driven marketplace from scratch.
Go deeper
in Figma
A selection of the Aureapars work, from personas and journeys to interaction flows, high-fidelity screens and the UI style guide, open for you to explore.
Open the Figma file